Selling Listings: Outreach Scripts & Local Playbooks

Convert local businesses into paid listings and claims with a repeatable, numbers-driven process. Use phone, walk-ins, email, and social to fill your directory fast.

Positioning: why a paid listing?

You’re selling local visibility + leads. Your directory focuses on a city/region, ranks for “best service in city”, and features coupons, hours, photos, and reviews. Paid listings get priority placement, links, and promotion—cheaper than ads and less hassle than SEO for a small business.

  • Ideal customers: service businesses (home, auto, beauty, health, professional), local retail, and food.
  • Lead with outcomes: calls, clicks, map views, coupon redemptions.
  • Offer a risk-free start: first month discounted or add a bonus (featured badge or homepage spotlight).

Price & packaging

  • Keep it simple: one monthly price for Add Listing and Claim Listing.

You can set your live price in Dashboard → Integrations after connecting Stripe.

Channel 1: Cold calling (3-step cadence)

  1. Day 0: Quick intro + qualify + book a 10-minute demo.
  2. Day 2: Short voicemail + SMS or email with your directory link.
  3. Day 5: Call back with a one-line case study and a deadline/bonus.

Phone opener

“Hi, is this ? I’m —we run the  local business directory.
We feature top  shops and get them calls and clicks from people nearby.
Could I show you a 2-minute preview of how your business would appear?”

Objection handling

“We’re busy / no budget.” → “Totally. That’s why it’s simple: one monthly price, we do the setup. If it doesn’t move the needle in 30 days, cancel—no hard feelings.”

“We already use Facebook/Google.” → “Great—this complements them. Many customers search ‘near me’ and find us. Plus: prominent placement and local promos.”

Channel 2: Walk-ins (door-to-door)

  • Bring a one-pager and a QR code to their live/preview listing.
  • Ask for 5 minutes. Show a competitor’s featured example if allowed.
  • Offer to publish a coupon on the spot (“10% off for locals”).

Walk-in script

“Hey, I run the  directory—locals use it to find . 
Can I show you a quick preview of how  would look, and add a coupon for this week?”

Channel 3: Email + SMS follow-ups

Subject: Quick feature on the  directory?

Hi  — I run the  directory that locals use to find .
We feature  with photos, hours, reviews, and a coupon.

It’s one monthly price, cancel anytime. Can I get you a 10-minute setup this week?
– , ,

Channel 4: Facebook & Local Groups

  • Post “New in town? We’re listing pros—claim your spot.”
  • Run a small lead ad targeting business owners in your city.
  • Share resident-facing posts highlighting featured businesses (they’ll share you back).

Partnerships

  • Chamber of Commerce: member perk to list free for a month, then convert.
  • Printers, sign shops, marketing firms: referral swaps.
  • Local events/markets: sponsor the vendor directory (link back to you).

Daily KPIs (keep it simple)

  • 10 calls, 5 walk-ins, 5 emails, 1 social post.
  • Target: 2 demos/day → 1 new paid listing/day.
  • Track: calls, demos booked, demos held, conversions, churn.

Launch offer you can copy

Founding 25: First 25 local businesses get featured placement + coupon design.
$/mo, cancel anytime. Lock-in pricing for 12 months.